Shoreline Vintage

Shoreline Vintage

Shoreline Vintage

Shoreline Vintage is an up cycling furniture shop that also sell the popular brand of ‘Autentico’ chalk paint and waxes in Hythe.

Our business

We came to Hythe in November of 2012, after some local research we decided that Hythe was a good fit for us and what we were hoping to achieve with our vision of reinventing furniture and making it useful and beautiful again.

We started off small, we rented space in a newly opened arcade, this helped us keep our overheads low and allowed us to test the waters and see if we had a viable business idea. It all seemed to be going well so as time moved on we became the area stockist for the Eco paint that we loved to use ‘Autentico’, this was then followed by a move to our own premises!

Location – Hythe

Taking a small shop was a big step for us but fortunately we again were able to test the waters as we were not tied into a long lease as we were renting with an initial 1 year contract. After two years we felt ready to move onwards and upwards and moved to the middle of the high street in Hythe with a bigger premises and bought the lease.

Growing slowly had meant we hadn’t overstretched ourselves financially and were able to get a real feel for what it meant to be part of a coastal high street and all its vagaries – weather dependent, competing with shopping centres and the Internet!

Advantages of Hythe

Hythe high street bucks the trend as it has very few ‘chain stores’ which works in its favour as it has become a destination shopping choice with its mix of sole trader retail , restaurants, pubs and other commercial enterprises.


If I had to give any advice to others hoping to come to Hythe it would be to do your research, be an individual and avoid replicating another enterprise that you see experiencing success.

Support/Network groups

I recommend to accept all help offered to you and get involved locally with – Town Teams , Chamber of Commerce, business mentoring offered by Shepway District Council – all these things can work together to help you build a successful business.