Saga continues to trade strongly

Saga plc, the UK’s leading provider of products and services for life after 50, “continued to trade strongly in the second half of last year (1 August 2016 to 10 January 2017), and is on course to meet its expectations for the full year.”

The company said that “Significant progress has been made in analyzing the customer database and mapping customer activities and behaviours, to identify key drivers of future values for the business.” Full details of this work and the full year results announcement will be shared at a Capital Markets Event to be held on 29 March 2017.

Lance Batchelor, Chief Executive, said “The business continues to perform well, with our core insurance and travel divisions both demonstrating consistency in delivering robust results. I am pleased that this means we expect to report results in line with our expectations for the full year.”

“We have also maintained our focus on enhancing customer understanding and the in-depth segmentation of our database. I look forward to outlining our plans for using this insight to drive long-term earnings at our Capital Markets Event in March.”

The Saga brand has been carefully developed over the past 65 years to become one of the most recognized and trusted brands in the UK. Saga is synonymous in the UK with the over 50s market and is recognized for its high quality products and services.

These include cruises and holidays, home and motor insurance, savings, financial advice and share dealing. The award-winning Saga Magazine is the UK’s favourite subscription magazine. Saga listed on the London Stock Exchange in 2014 and is a member of the FTSE 250.

View our Saga Success Story