Event News

Google Analytics

Friday 28th July, 2017


£195 + VAT

 Giant Campus, 7th Floor, Civic Centre, Castle Hill Avenue, Folkestone, Kent CT20 2QY

 Make the most of your digital business activities

This workshop aims to give you an understanding of how Google Analytics (GA) works and will teach you how to use the interface in an efficient way to enhance your business.

Professor Chris Hirelemann, Head of Data, will teach you the ins and outs of GA. He is a practising expert so he really knows his stuff, meaning you will get the most out of your time and plenty to take back to your offices to put into practice.

During this Google Analytics training, you will learn from professional digital marketers who do this stuff every day for paying clients.

For further details, visit https://www.eventbrite.co.uk/e/google-analytics-make-the-most-of-your-digital-business-activities-tickets-34912094013

What will you learn?

  • An introduction to how Google Analytics works (the JavaScript)
  • Intro into the standard reports in Google Analytics – what data is available
  • How to create your own custom reports, dashboards and shortcuts (making it easier to find what you want / need)
  • Create goals and events
  • The settings and how to configure GA
  • Find actionable insights to take back and implement yourself.

Get inspiration and the tools to use Google Analytics and find actionable insight to make the most of your digital business activities.