Event News

DIY Video Marketing

Thursday 23rd November, 2017
£295 + VAT

Giant Campus, 7th Floor, Civic Centre, Castle Hill Avenue, Folkestone, Kent CT20 2QY

You can make your own professional looking video marketing campaigns at a snip of the cost.

First things first, videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.

We know what you’re thinking … and of course you can! With the right tools and guidance you can make your own in-house video marketing campaigns using the tools already at your disposal. Whether that is your smartphone or budget camcorder, it is not just how you make them, but why you make them that counts.

Video marketing, like all marketing, can be used to achieve all kinds of desired outcomes and objectives. You can learn about the strategy that should go behind every good campaign. Video can also lead directly to sales, studies show that 74% of users who watched an explainer video about a product subsequently bought it. So the question really should be … Can you afford not to?

With the increase in use of mobile devices and social media in particular, it is key that your product and brand embraces this opportunity. You can learn how to maximise your efforts and minimise your costs, not to mention be able to measure return on investment. All on a shoe-string budget, using free software and resources that are available to us all.

This one-day workshop will provide you with hands-on experience of a range of tools and software in order to strategise, film, edit and execute your video campaigns in-house. You will need to be able to record some videos somehow, whether that is webcam, iPhone (or any Smartphone), camcorder or something a little bit fancier. During the day you will participate in real elements of video making, producing your own outputs to take away and start implementing back at work.

For further details, visit https://www.giantcampus.co.uk/courses/video-marketing-training/

What will you learn?

  • What is the desired outcome of the video, is it awareness, conversions, brand trust
  • Types of video – what type to use and why?
  • Branding awareness
  • Creating a video on a budget, equipment, software, story-boarding
  • Cameras, filming tips and tricks – lighting, sound, cutaways
  • Presenting, filming and script writing
  • Editing – free apps, free or cheap editing softwares, Call to Actions
  • Uploading to the internet – Search optimising
  • Sharing on Social – Facebook, Twitter, emails, website, blogs
  • Measuring results – once again what are you measuring for so what key indicators should I be looking for?