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Pay Per Click (PPC) Training

Monday 5th February, 2018

Giant Campus, 7th Floor, Civic Centre, Castle Hill Avenue, Folkestone, Kent CT20 2QY

Imagine only paying for an advert if someone reads it – sounds pretty cool? Well, that is why Pay Per Click (PPC) is so amazing. Because that is exactly how it works.

PPC is a way of marketing where a business pays a fee each time someone clicks on one of their adverts. Plus, if you do it right, it can mean that your ad sits front and centre at the top of the results pages, or SERPs if you are feeling techie.

Instead of looking for organic site visits, through digital tactics like SEO, PPC is essentially a way of paying to get your website in front of as many people as possible.

These adverts are targeted, meaning that they appear in front of the right people, rather than spamming a ton of people who are not right for your business.

There are lots of things that factor into successful PPC, from the quality and relevance of your advert to how much you are willing to spend, but do not worry – you do not have to venture into the big mysterious world of PPC alone.

On this course, you will learn the theory behind PPC, find out how to set up and find your way around dashboards and begin the process of creating your very own accounts and campaigns. Find out how to optimise your account to make sure that you are getting the most out of your budget.

For further details, visit https://www.giantcampus.co.uk/courses/introduction-to-ppc/

What will you learn?

  • What PPC actually is
  • The basics of keyword research, including creating a keyword list
  • What an SQR is, and the theory behind negative keywords
  • An intro to the theory of ad copy creation and ad extensions
  • How to structure and navigate around your account, including dashboards, optimisation and management
  • Basic campaign settings you can use to maximise success.