Event News

Introduction to SEO

‘Find My Website’ – Introduction to Search Engine Optimisation (SEO)

Thursday 5th April, 2018
£195 plus VAT

Giant Campus, 7th Floor, Civic Centre, Castle Hill Avenue, Folkestone, Kent CT20 2QY

This intro to SEO course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how it can help potential customers find your website.

SEO is a term being thrown all over the place in the digital world, but it actually sounds a lot more complicated than it is. SEO, which stands for search engine optimisation, is all about making it as easy as possible for potential customers to find your business. See, simple really.

How good or bad your SEO strategy is will determine how easy, or difficult, it is for someone to find you when they do a quick Google search.

That is why making sure that you have the basics right can make all the difference when it comes to solidifying your company’s presence in the digital sphere.

During ‘Find My Website’ you will be guided through the key elements of SEO and learn how you can gain organic traffic from search engines (organic just means that you do not pay for it, not that traffic is free of pesticides).

On this course, you will learn how to build up your knowledge so that you leave feeling confident to implement these SEO techniques for your business, in order for your customers to find you website online.

For further details, visit https://www.giantcampus.co.uk/courses/introduction-to-seo/

What will you learn?

  • How does search work
  • What SEO actually is
  • The basics of keyword research, and why you would use it
  • An intro to the theory of on-page SEO, covering everything from meta data, to site structure and functional content
  • The theory behind off-page SEO, and tips for creatively planning your social audience and link related activity
  • Tools you can use to help you with your SEO efforts.